This can fuel ideas for the journalist to include in the story he or she will write about your company.Įvolution of Your Company or Organization Two or three success stories can help the reader quickly see how your product or service benefits your target market. For your media kit you’ll need to make these success stories short and to the point. You can also highlight the quality of your raw materials or service team, your manufacturing or service locations and frequently asked questions and answers.Ĭustomer or client case studies – also called success stories - illustrate how your product or service solves a common problem. Just don’t state anything you do not want your competitors to know about. You can also include information about plans to launch new products or services. Just highlighting how the products and services benefit your customers is good enough. This section is where you can highlight the benefits of key products and services.
Unique qualities and competitive advantage.You can state most of the information with bullet points or short phrases. This section is a brief synopsis of your company, products, services and target audience. Your quick facts page is like an executive summary without many sentences. Quick Facts about Your Company or Organization With so many possible companies to write about, journalists will not spend much time looking through your media kit if they cannot find your contact information. A good rule of thumb is to place your contact information on every page of your media kit. Make it easy for the journalist to find this information. Journalists want your company name and the name, phone number and email address of your media contact person.
Time inc digital media kit how to#
The most important information in your media kit is how to contact you. Here are the things that you should include and omit from your media kit. What you say in your media kit – both in words and images – can greatly impact a journalist’s decision to write about you. In general, media kits can range from four to twelve pages. Without a media kit, journalists are less likely to write about you.
Time inc digital media kit full#
Media kits give them snapshots of different types of information so they gain a full perspective of your company more than what your press release may say. Journalists – including reporters, editors and producers – require media kits before writing a story about your company or its products and services.
Time inc digital media kit pdf#
Once you complete the kit you save it as a pdf document and make it available on your website, put it on flash drives or attach it in your emails. What is a Digital Media Kit?Ī digital media kit – also called a digital press kit – is a collection of quick and easily-read snippets of information about your company or organization that serves to impress a journalist(s) to write a story. A digital media kit can help ensure your interview with a journalist goes well and he or she will present your company in a positive light. You also need one or more distribution service companies to help you broadcast your story to your target audience. To broadcast your story you need a well-written press release. Most of all, public relations can yield a higher return on investment than many other types of marketing. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. It can help you increase the number of visitors to your website. With the right story, your company will enhance consumer awareness of your products and services. Public relations can be a very effective marketing strategy.
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